Skin care products, cosmetics and many other beauty-related stuff are common niches when it comes to blogging. Consumers are relying on such blogs for reviews about a particular product they consider buying and companies or PR groups seek help from bloggers to spread good words and make a name for their brand or product. Hence it is a win-win-win situation for the parties involved: for the consumer because it can help her decide whether or not the product is good for her, for the company to gain following and sales and of course for the blogger because blogging can potentially earn big moolah through affiliate and brand partnership and provide boundless opportunities when done properly. To jumpstart your blogging endeavor, here are some tips you may want to know.
“Female” and “woman” are complex words. Kidding aside, women-related stuff covers a wide scope. There’s fashion, beauty, shopping, relationship, motherhood, food and many others. Determine which among the topics you find joy in blogging. If you think you can tackle all women-related stuff, then go for it. However if you are doubtful about your time, resources or your capacity to be jack of all trades in blogging, choose which one is the closest to your heart. Through this, you will be able to focus and update your blog regularly.
Blog Layout and Domain
The appearance of your blog plays a big factor in catching readers’ attention and increasing followers. For newbie bloggers, it is a good idea to start on free platforms first such as WordPress, blogger and tumblr. This way, you will be able to figure out what works best or what techniques to apply without spending too much.
When you are ready for a spanking new domain, create a list (even just a mental note) of the domains ideal for your niche. Choosing a domain that is way different from your niche will not help your site ranking later on so make sure that your domain can give readers idea what your blog is about.
Also, when you consider blogging various women-related stuff, you may want to get separate domains for each topic. Example, one domain for beauty and a separate one for fashion in order to have consistent posts and not confuse the readers as well as the search engine.
Your posts need to be regular if you want your blog to rank. If you can do it everyday, then the better because crawlers love fresh and unique content. Posting twice or thrice a week is not bad though. You can also schedule your posts if you know that you won’t be online or have other things to do on the days to come.
When writing a review, be as precise and detailed as you can. You do not only include the product price, the store where it can be bought or the product claims and description. You have to share what you think about the product, how it affects your skin or hair, how long before the results are seen and of course, if you get negative results. When sharing the result, be it positive or negative, it’s not enough to only say, “Oh my I love this facial wash!” or “This lipstick sucks!” You have to be professional and decent in giving your opinion in order to gain trust from your readers.
A picture is worth a thousand words they say. So adding an image or two of the product you are reviewing would be great. Apart from increasing your blog’s aesthetic value, it also gives your readers more idea about the product. You don’t need a super high-powered camera nor you need formal photography lessons in order for you to take beautiful pictures. Learn from the bloggers themselves by going through their posts and do not hesitate to ask tips from them.
Furthermore, you should minimize the size of the pictures so that it won’t cause too much time loading the page.
Ads, Affiliates and Sponsorship
Many people consider blog as a form of hobby and there are those who are lucky enough to earn a living by doing what they love. This can be made possible by placing ads on your blog and joining affiliate programs. Sponsorship from brands will eventually come when you have established your blog and earn many people’s trust. For ads, consider joining Google AdSense, Adbrite and Chitika while Amazon and ClickBank for affiliate programs.
Increasing the site’s ranking is another story! It may not be as easy as you think but it is feasible so long as you never stop learning. It deserves another post that I will be writing in the days to come.